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(   )CODE

"The Medium to end all media."

Overloading reality with binary codes: 

(Reading is decoding, writing programming)

 

"The language of the upper echelons of leadership is always digital...it is nothing than the creation of nothing other than signifiers," (Lacan) proving that the essence of writing is inscription itself: to make a record of thought language, likewise the worded-law of god is meant to fragment the experience of existence executing its domain over the so-called Man. Its binary code is the veritable precedent of encipherment; it is no casual thing that computing engineers had decided to redact BASIC commands following up-to-the-letter the rhetorical method of the holly codex, enclosing the subject/machine into its conditional LOGIC/CONTROL programming:  

 

IF    (read/write) THEN 

      (true) 

ELSE 

      (false)

END IF.

 

The scriber has reached age of retirement, writing is no longer will-by-hand but the hand frenetically striking keys, managing to overlook how much of a precondition (of all possible preconditions) the keyboard has-been/will-be.  There’s no thing as will-by-type(writing) without a previous internalization of its distinctive/discrete layout. The mechanization of writing is, more or less, the apocalyptic realization of conceptual art’s dream of the absolute dematerialization of the art object (hence, the materialzation of language): if “the typewriter made everyone look the same,” (Kittler) then the code makes everything be the same. Uniformity (the sign of anonymity with no index nor responsible party) is what made possible that “the idea became a machine that makes art” (LeWitt), and the sign of a gesture a matter of media-management. Before coding the material limitations of writing were subject to its condition as printed matter, but now the inscriptions had been substituted with display (displacement). With the transmutation of the written word into codified numeric values its expressive potential received the ultimate update: the limitations of written language are no longer the limitations of any given media and its data stream rate. That’s possessing, converting (anything) into any possible medium.” (Kittler) Launch your text-editor, and see what happens with all the extensions when treated as .txt files! (See Goldsmith's Uncreative Writting).

 

 

A word-processing feedback loop:

(Self-replicating media and displays off-power)

 

The exponential growth of new media technologies has another drawback: what to do with the outdated (not-yet-obsolete but technically-restraint) devises? “Give it a-way”, some would say. “Create a media archeology laboratory”, others have. But since it’s already here, waiting for us to do something in its place, the right call could be to reassign its mission: data is an ephemeral referent but metadata is the context, and “context is the new content" (Goldsmith)

 

I. The institutional tagged lines are deconstructed (Derrida) -cracking the code- according to their composition/design and syntactic values: Font-based fragmentation of the rather ambiguous message, as an experiment on concrete poetry and its reception, "reinforced by the visual compound" (Rancière); the anatomy of a copy is revealed in its imprint, showing the following subcategorized statements: 

You want to be? It’s not gonna be easy 

- ARTIST, DESIGNER, FILMMAKER. YOU GOT THE GUTS.

- AN A, A BUT ‘VE THE FOR IT. 

 

II. A derived statement is configured fixing the bugs (corrupted lines of programming), and written in a code compatible (readable) by its reassigned operative system: The HiperText-Markup-Language as “universal code” and a tool to overcome the restraints of the new (designated) media, supported by its object-class-notation (grammatologic) to make the structure of a single typeface message, rolling through the Light-Emitting-Diode screen, recognizable for other code-writers/reading-programmers.

 

III. The sub-codified statement are displayed through a binary output (on split screen mode): 

a) Website-specific intervention: looping banner hosted in the Transmedia Internet page.

b) Multi-platform compilation: compilation of all previous phases, stored in a comprehensive (transmedia) document, or a (re-contextualized) self-referential statement. Media writing is rewriting media.

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